Here goes a short but usable list of what a software developer can do to be visible in the net. This list is to start with. What’s your take on self-promotion, what works for you?
- Get Certified. A good first step.
- Write technical articles. Print or online; it doesn’t matter. Scott Mitchell and Rocky Lhotka have built careers using this approach in the .NET world.
- Speak. Start by speaking at local developer events.
- Blog. Joel Spolsky is the poster child for making a name for yourself as a blogger.
- Win Awards. Microsoft’s MVP and ASPInsider awards come to mind. I’m not sure if there are equivalents on the Java/PHP side.
- Contribute to Open Source Projects. Nothing is more impressive than saying you implemented feature X in a popular blogging engine.
- Release your own free applications or utilities. Have you heard of LINQPad or Reflector? Suffice to say these developers have earned major clout in their circles.
From: https://robwalling.com/2007/10/19/marketing-yourself-how-to-re-write-the-rules/